During this week Chris researched on Narrative Theory. This a vital aspect of our research and planning stage as all films have a narrative theory that they follow or go against. It is important that we carry out detailed research into the various theories. The main theories that Chris researched into was Todorov, Levi-Strauss and Hypodermic Needle. He related all the theories back to our own production which allowed our group make the appropriate decision.
I researched on Uses and Gratifications Theory. After carrying out secondary research I was able to understand that this theory is an approach to understanding why people actively seek out specific media outlets and content for gratification purposes. The theory discusses how users proactively search for media that will not only meet a given need but enhance knowledge, social interactions and diversion.
As we had established that we would be creating a Cringe Comedy short film, we decided that it would be appropriate to target a younger target audience as they enjoyed this type of genre. We knew this from past personal experience, as we all agreed that when we were younger cringe comedy was favoured however we had to aware that trends do change with time so further research will need to conducted. Syed researched further into our target audience and confirmed that there was still a very large market to tap into.
I also created pre questionnaire for our potential target audience as we aimed to carry out primary research. I handed out the questionnaire during break to younger year groups at school. I was aware that I should keep my questionnaire simple as a lengthy questionnaire will discourage any young child from volunteering. Once I had received the questionnaire back from my target audience I created graphs so our group could analyse the results and discuss what any specific actions that need to take place in order for our short film to target our audience most effectively.
