Video Upload on Facebook- Atul Sharma

The print screen shows our final short film production being posted on Facebook. Social networking websites such as Facebook are great for feedback and creating awareness for our short film. 

Justification of Film Classification - Chris Phillipou

The ‘12A’ category exists only for cinema films. No one younger than 12 may see a ‘12A’ film in a cinema unless accompanied by an adult, and films classified ‘12A’ are not recommended for a child below 12. An adult may take a younger child if, in their judgement, the film is suitable for that particular child. In such circumstances, responsibility for allowing a child under 12 to view lies with the accompanying adult.

The ‘12’ category exists only for video works. No one younger than 12 may rent or buy a ‘12’ rated video work.

Discrimination

Discriminatory language or behaviour must not be endorsed by the work as a whole. Aggressive discriminatory language or behaviour is unlikely to be acceptable unless clearly condemned.

Drugs

Any misuse of drugs must be infrequent and should not be glamorised or give instructional detail.

Horror

Moderate physical and psychological threat may be permitted, provided disturbing sequences are not frequent or sustained.

Imitable behaviour

Dangerous behaviour (for example, hanging, suicide and self-harming) should not dwell on detail which could be copied, or appear pain or harm free. Easily accessible weapons should not be glamorised.

Language

Moderate language is allowed. The use of strong language (for example, ‘fuck’) must be infrequent.

Nudity

Nudity is allowed, but in a sexual context must be brief and discrete.

Sex

Sexual activity may be briefly and discreetly portrayed. Sex references should not go beyond what is suitable for young teenagers. Frequent crude references are unlikely to be acceptable.

Theme

Mature themes are acceptable, but their treatment must be suitable for young teenagers.

Violence

Moderate violence is allowed but should not dwell on detail. There should be no emphasis on injuries or blood, but occasional gory moments may be permitted if justified by the context. Sexual violence may only be implied or briefly and discreetly indicated, and must have a strong contextual justification.


Our production "Out of Control" is a 12A classification as we feel our production matches the 12A criteria. Our production doesn't show any violent, sexual or drug related scenes, neither does it show discriminating acts or feature abrupt or bad language. Our film is based in a school environment, where these elements are also frowned upon, so we feel we would be contradicting ourselves if we was to feature these in our film. We have also made it a 12A becuase although none of these negative elements are included in our film, we still feel an adult should be with the 12 year old watching, because the common room scene with Arran Omar and Armani has some lets say "slang related" words.

Pre Production Questionnaire Graphs- Atul Sharma

Pre Production Questionnaire Graphs

Pre Production Questionnaire- Atul Sharma

Pre Production Questionnaire

Target Audience - By Syed Hussain

We based our target audience on a few factors such as the age, gender, sexuality, ethnicity and class and status. We felt that by selecting a group of people under each category we will be able to select our target audience properly.

Target Audience:

Based on the concept of our short film and the language and images used we felt that the age range should be aged 8-18 but our film certification would be 12. We felt that people younger than the age of 12 would be badly influence and it would be unsuitable for them to watch a film with the language that is used. Our film was mainly targeted at 12-15 year olds as we felt it would appeal to them and relate to some in a way. 

Gender:

We haven’t really specified what gender the film is aimed at, but as it is quite comical and raw it would appeal slightly towards the male side; but we would like to get it out to both genders. The film is more clildish on terms of the scenario and the sound effects used, which is why it would appeal to more of the male gender than female.   

Sexual Orientation:

Our film doesn’t really portray to a specific sexual group but as all our characters in the girl are all heterosexual; it would be classified to the heterosexual sex group.  We are happy to have our film open to all sex groups, as it doesn't potray any stereotypes of any sexual groups and it doesn't discriminate any sexual groups.

Ethnicity:

The film hasn’t been aimed at any particular ethnicity group as we feel it is open to any and every type of ethnicity. The film doesn't have any scenes which would hold back or restrict any religions rom watching our short film. Our film is based in Britain and it will target the British audience which has a variety of ethnicities and religions within it.

Socio Economic Group:

Class and status is a key part of out target audience as we feel that by trying to open to all of them than we can expand our film, but it is mainly open to the lower class and working class; but we have slightly aimed it at the middle class. In terms of socio economic group we have aimed it at C1, D and E; so the lower scale of the soci economic group as we feel that they would find it funny and be able to relate to it. 

BBFC:

The bbfc that we chose was 12, but we felt that it would appeal to slightly younger students as well as slightly older. We would keep it to the 12 as there are scenes that would be innapropriate for the younger audiences.

Week 4- Atul Sharma

During this week Chris researched on Narrative Theory. This a vital aspect of our research and planning stage as all films have a narrative theory that they follow or go against. It is important that we carry out detailed research into the various theories. The main theories that Chris researched into was Todorov, Levi-Strauss and Hypodermic Needle. He related all the theories back to our own production which allowed our group make the appropriate decision.

I researched on Uses and Gratifications Theory. After carrying out secondary research I was able to understand that this theory is an approach to understanding why people actively seek out specific media outlets and content for gratification purposes. The theory discusses how users proactively search for media that will not only meet a given need but enhance knowledge, social interactions and diversion.

As we had established that we would be creating a Cringe Comedy short film, we decided that it would be appropriate to target a younger target audience as they enjoyed this type of genre. We knew this from past personal experience, as we all agreed that when we were younger cringe comedy was favoured however we had to aware that trends do change with time so further research will need to conducted. Syed researched further into our target audience and confirmed that there was still a very large market to tap into.

I also created pre questionnaire for our potential target audience as we aimed to carry out primary research. I handed out the questionnaire during break to younger year groups at school. I was aware that I should keep my questionnaire simple as a lengthy questionnaire will discourage any young child from volunteering. Once I had received the questionnaire back from my target audience I created graphs so our group could analyse the results and discuss what any specific actions that need to take place in order for our short film to target our audience most effectively. 

BBFC - Syed Hussain

The BBFC (British Board of Film Classification) is a company which classifies films under age ratings of U, PG, 12, 12A, 15 and 18. They will also be based on the aspects of; discrimination, drugs, horror, imitable behaviour, language, nudity, sex, theme and violence. Based on the following aspects we have decided to go with the age rating of 12 for our short film.

Discrimination

Discriminatory language or behaviour must not be endorsed by the work as a whole. Aggressive discriminatory language or behaviour is unlikely to be acceptable unless clearly condemned.

Drugs

Any misuse of drugs must be infrequent and should not be glamorised or give instructional detail.

Horror

Moderate physical and psychological threat may be permitted, provided disturbing sequences are not frequent or sustained.

Imitable behaviour

Dangerous behaviour (for example, hanging, suicide and self-harming) should not dwell on detail which could be copied, or appear pain or harm free.  Easily accessible weapons should not be glamorised.

Language

Moderate language is allowed. The use of strong language (for example, ‘fuck’) must be infrequent.

Nudity

Nudity is allowed, but in a sexual context must be brief and discreet.

Sex

Sexual activity may be briefly and discreetly portrayed. Sex references should not go beyond what is suitable for young teenagers. Frequent crude references are unlikely to be acceptable.

Theme

Mature themes are acceptable, but their treatment must be suitable for young teenagers.

Violence

Moderate violence is allowed but should not dwell on detail. There should be no emphasis on injuries or blood, but occasional gory moments may be permitted if justified by the context. Sexual violence may only be implied or briefly and discreetly indicated, and must have a strong contextual justification.