We based our target audience on a few factors such as the age, gender, sexuality, ethnicity and class and status. We felt that by selecting a group of people under each category we will be able to select our target audience properly.
Target Audience:
Based on the concept of our short film and the language and images used we felt that the age range should be aged 8-18 but our film certification would be 12. We felt that people younger than the age of 12 would be badly influence and it would be unsuitable for them to watch a film with the language that is used. Our film was mainly targeted at 12-15 year olds as we felt it would appeal to them and relate to some in a way.
Gender:
We haven’t really specified what gender the film is aimed at, but as it is quite comical and raw it would appeal slightly towards the male side; but we would like to get it out to both genders. The film is more clildish on terms of the scenario and the sound effects used, which is why it would appeal to more of the male gender than female.
Sexual Orientation:
Our film doesn’t really portray to a specific sexual group but as all our characters in the girl are all heterosexual; it would be classified to the heterosexual sex group. We are happy to have our film open to all sex groups, as it doesn't potray any stereotypes of any sexual groups and it doesn't discriminate any sexual groups.
Ethnicity:
The film hasn’t been aimed at any particular ethnicity group as we feel it is open to any and every type of ethnicity. The film doesn't have any scenes which would hold back or restrict any religions rom watching our short film. Our film is based in Britain and it will target the British audience which has a variety of ethnicities and religions within it.
Socio Economic Group:
Class and status is a key part of out target audience as we feel that by trying to open to all of them than we can expand our film, but it is mainly open to the lower class and working class; but we have slightly aimed it at the middle class. In terms of socio economic group we have aimed it at C1, D and E; so the lower scale of the soci economic group as we feel that they would find it funny and be able to relate to it.
BBFC:
The bbfc that we chose was 12, but we felt that it would appeal to slightly younger students as well as slightly older. We would keep it to the 12 as there are scenes that would be innapropriate for the younger audiences.
